Helping smart, stuck people move forward with confidence, clarity, and a plan that sticks.

Coaching that meets you where you are and
guides you toward what’s next.
Let’s Alleviate Those Freshman Jitters

Your college tuition pays for more than just classes. Let us help you strategize for getting the most out of your college years.
Let’s Get You Assisting In Scientific Research

Science is for everyone! Join us and become a contributing member of our research team.
Let’s Keep Your Brain Engaged and Give Back

Help us give back! Engage in fulfilling community service and citizen science.
What people think
The mentorship I received from Dr. Shaw was invaluable. She rewarded and recognized my efforts in her class, offered me unique opportunities for research, and was active in shaping my professional goals.
Steve Isaak, PhD, University of Alabama
You’re a fantastic mentor and human and helped me so much during the most stressful time of my school career.
Lily Stolar, Arizona-Sonora Desert Museum
I really appreciate your advice last time we spoke about gaining experience. I wanted to let you know that I followed your advice and am now interning at a foster care facility! It has been a lot to balance, but very rewarding.
Aimee Base, Eastern Washington University
About
Heidi Shaw: With a PhD in experimental psychology and decades of teaching experience, I specialize in helping individuals navigate their academic and career paths.
Wendy Shaw:
Together we have more than 30 years of experience helping underserved students improve their writing skills and navigate their way through college, and engaging diverse groups of students and community members as research assistants.
Schedule a free 30-minute phone consultation
Students: Meet with us to discuss strategies for saving time and money and maximizing your opportunities at college.
Community members: Meet with us to discuss interesting opportunities that will enrich your life and give back to the community.
Organizations: Meet with us to discuss how we might help engage your clients, students, or community members in interesting opportunities.
